Blog 21: Independent Component 2

Independent Component 2

Literal:

A) I, Jorge Estrada, affirm that I completed my independent component which represents 30 hours of work.

B) The person who helped me complete my Independent Component was a former I-poly Student. His name is Josh Salas and goes by his DJ name Vitus. He is the one who mostly helped me complete my independent component alongside with his friend and DJ as well, DJ Essential. They both produce music and  promoted before they started Djing so they knew what to do and also had the resources to help me complete my Independent Component.

C) 30 Hours

D) During my Independent Component I took on the task of learning how to promote. The people that i went to in order to get help because they had the knowledge and experience of promoting. They were the people who also had the resources I needed since they are in the EDM scene. For my independent component I promoted for them and handed out various flyers to people from different venues doing what they told me. I would have to go to different locations that would accept the flyers. I would have to ask stores beforehand if i could leave flyer for the event in many cases they would say yes and in other they would not allow me to. I would also have to make sure that I chose a location that had people that might want to attend the event that i was promoting. I had to make sure to be friendly and inviting so that people would actually take the time to read the flyers. I would also come across people who were rude or would not even take me into consideration. I had to learn early on not to let the rejection of people get to me and just continue promoting with other people who actually would take the time to read the flyer. In some cases I would only hand a few flyers out since there weren't many people at that location and it had to do with the time period as well. The time that you hand out the flyers is crucial as well as the days since there are more people you can cater to in the afternoon during the weekends. These were some of the things i had to experience when promoting but there were also perks to it since i would be able to attend the events i promoted for, for free. I would spend time with the DJ's in the back as well since i would be around Vitus and Essential. It was a great overall experience. 

Interpretive: 

 This is a picture from the event that i had to promote. It follows the information hierarchy and has the names of Vitus and Essential who were the ones who gave me a basic understanding on how to promote.

 This is a picture of the night of the event of T.N.T where you can see Vitus and Essential DJing and that night i was able to meet up with other promoters and the other DJ's as well.

This was the night i got to DJ with Vitus for the house party i helped promote for that turned out rather well.

Applied: My independent component helped me a lot since it helped with most if not all the answers to my EQ. While promoting I paid attention to all the different designs of the flyer and some demonstrated that they had effort and work put into them, and all would follow the information hierarchy. It made me realize how big of a factor flyers played in promoting for your event. It also made me realize that you can get a cross a large amount of people if your promoters do their job correctly since promoters come from different areas and promote for their area. It helped me with my second answer with my EQ since people really paid attention to the artist that were going to perform/ DJ that night. In some cases people would discuss with me about a DJ that they really liked was going to DJ that night and that they would go out just to see that DJ perform. It showed me that the lineup for the event that night is important and can attract people from distant locations. It helped me with my third answer to my EQ since some of the flyers had themes to them and this in turn would change the whole design of the flyer and in some cases would make them look better than others. People would seem really interested in themed events since they offered something different and out of the ordinary that other events did not. It showed that if you create an event with an appealing theme, has the potential of attracting and creating a bigger interest for the people to attend. This independent component has really made me realize how little things can make a big difference in making your events a success or a failure.

New Daft Punk Commercial Premiered at Coachella

With all the hype and massive number of people attending Coachella this weekend it was a great place to give people a taste of the new Daft Punk Album: Random Access Memories. This 1:32 video commercial featured Daft Punk themselves with their guitars and bass alongside Nile Rodgers, and Pharrell Williams who are confirmed to appear on the album alongside people Panda Bear, Julian Casablancas, Todd Edwards, DJ Falcon, Chilly Gonzales, Giorgio Moroder, and Paul Williams. The video features live vocals from Pharrell Williams himself and then transitions to what seems to be the official final product which is titled "Get Lucky". You can see the video yourself below.

Daft Punk Skrillex Remix by Conte

Conte Remix (Mashup)

I have never heard of this guy names Conte but after seeing this video of him creating a mashup and using visual effects with his Launchpad just completely blew my mind away. All the the work put into not only the mashup but video itself is definitely something to watch. All the dedication this guy put into it is just something else but alongside that with the track sounding good just blew me away. Conte is someone to definitely keep an eye out with a new E.P being released this spring and a tour this summer. Witness the video below.

UMF Mega Structure Potential Room Setup

UMF Mega Structure

Ultra Music Festival has a couple weeks since it happened. I watched and witnessed the live stream of one of the biggest and best events around the world. During this time span I would be thinking about a way to bring something to the whole room setup for my 2 hour presentation as well to the people who will be in the room that day. While i was watching this live stream one of the stages for UMF stood out to me as being able to slightly recreate. The stage is called the UMF Mega Structure and seems highly possible to recreate. It is gonna take a lot of work to recreate but if I can pull it off with the help of my friend it will be possible to create and will surely be something to witness. Below are pictures of the UMF Mega Structure.

Random Access Memories

Daft Punk

Daft Punk has finally come out and announced the release of their much anticipated album titled Random Access Memories. The new album is to come out on Columbia Records and feature 13 new original songs which titles have not been officially released yet until the date of release on May 21. The first clue of the new album came months ago as people who collaborated on the new album spoke of it and it wasn't official until a couple weeks back when a 15 second commercial aired on SNL over the french network and left everyone in disbelief. This soon followed with a new website launching under randomaccessmemories.com which features a clip of their new song as well as new videos titled the Collaborator Series which will surely feature all the people who were a part in the making of Daft Punk's new album. Other people who are to appear on this new album include artist such as Pharrell Williams who is to appear in 2 tracks and has made vocals for songs with Ludacris, Swedish House Mafia, and the movie Despicable Me. Until May 21 we will not be able to know a whole lot more details about the album but is sure to be a huge success. 

EDC London 2013

EDC London 2013

The Electric Daisy Carnival (EDC) is one of the largest raves held in the U.S. EDC has existed for more than 15 years and has seen expansion over the course of the years. EDC first held in Los Angeles was an event to attend but in 2011 saw the first year out of Los Angeles. Las Vegas became the new home of EDC that year  and for the past 2 years has been held there with 2013 being the third year and  is definitely going to be bigger than the one held last year in sin city. EDC since then has also offered various other EDC locations all, however, within the United States. Cities such as that of  Dallas, Orlando, New York, Chicago, and Puerto Rico. As one of the biggest raves in North America it was only a matter of time before EDC migrated overseas. This Friday it was first heard that in June EDC would have a new home, EDC is to now be held in London at Queen Elizabeth Olympic Park. It was first aired on an announcement on Pete Tong's Radio 1 which is one of the most listened to radio shows in EDM. After the news was aired, the announcement was immediately confirmed by the CEO of Insomniac Events (the people behind EDC) Pasquale Rotella, the event site itself, and many other artist that will be performing there this year. The first lineup for the the first EDC London will consists of big name artist such as those of Tiesto, Avicii, Steve Angello, Alesso, Hardwell, Porter Robinson, Madeon, and many more. You can check out the trailer video for EDC London 2013 below.